Stimulus Influence
The Stimulus Influence is when Company use our needs and wants to there advantage. For instance a Food Commercial have you ever watched a McDonald's or Subway commercial and gone " Wow I really want to go eat." Well that is using Stimulus Influence. When a Company triggers your primal needs Like Hunger, thirst, Sleep, ETC and after you hear about it or see it you want it, That's them using Stimulus marketing.
AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.
AIDA is a historical model, rather than representing current thinking in the methods of advertising effectiveness.
AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.
- A - Attention (Awareness): attract the attention of the customer.
- I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
- D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
- A - Action: lead customers towards taking action and/or purchasing.
AIDA is a historical model, rather than representing current thinking in the methods of advertising effectiveness.